You can't take a call with your hands in a fusebox. So we give you a secretary who works around the clock. She knows your prices and the areas you cover, answers the customer's questions, books the job into your diary, and texts you the details.
You're at your daughter's school play. Phone on silent. A customer has water coming through her kitchen ceiling. Here's the whole thing, word for word — press play to watch it happen in real time.
The phone rings. You don't hear it.
Good evening, Hartley Plumbing and Heating. How can I help?
Hiya — I've got water coming through my kitchen ceiling. Can anyone come out tonight?
Sorry to hear that. First thing — can you find your stopcock? It's usually under the kitchen sink. Turn it clockwise and that'll stop it getting any worse.
Right… got it. It's slowing down already.
Good. Dave's out on a job tonight, but he covers your area and keeps a slot free at 8am. It's £95 for the first hour, parts on top, and he'll give you the price before he starts. Shall I book it?
Yes please. Sarah Taylor, 14 Ashfield Road.
Booked for 8am, Sarah. You'll get a text to confirm, and Dave will ring when he's on his way. Keep that stopcock off tonight.
Emergency booked for the morning.
Same details by email, so you've got a record.
You were watching
the school play.
That's the whole service. Nothing to install, nothing to log into, nothing to learn. You keep the same number you've always given out.
Two rings, day or night. They talk to someone instead of hearing a beep.
Your prices. Your areas. Whether you're Gas Safe. What you don't do.
What's wrong, where they are, how urgent, and the best number to ring back.
She can see your diary. She offers a slot you're actually free for, and puts it in.
A text and an email. Read it when your hands are free.
This is the bit that makes it worth having. An answering service takes a message. Yours answers the question — because we spend an afternoon getting your business out of your head first.
She isn't a person. On the phone your customers won't know that — and that's rather the point.
Question
Answer
Why
Pick what you're doing when the phone goes. The answer's the same every time.
Situation
Outcome
Answered. Booked. You found out afterwards.
They ring the next one on the list. You never hear the phone, you never get a voicemail, and you never find out about the job you didn't get. Drag the sliders and see what a normal week costs you over a year.
£297 a month, so £3,564 a year. On the numbers above you'd need to save 20 jobs a year to break even — the rest is yours.
Not our number, someone else's: a study of 2,241 businesses found the ones that got back to a new enquiry within the hour were nearly seven times more likely to actually get talking to that customer. Nearly a quarter never replied at all.
Oldroyd, McElheran & Elkington, “The Short Life of Online Sales Leads”, Harvard Business Review, March 2011.
The job changes. The moment doesn't — the phone always goes when both your hands are full.
A burst under the floorboards a few streets from your last job. She rings you first, because you did her mum's bathroom.
Your phone's in a jacket on a chair. The call gets answered anyway, and the caller is talked through the stopcock before it gets any worse.
Booked for 8am Sunday — because you told us you'll do Sundays for emergencies.
You check your phone between the speeches. It's already done.
A letting agent needs certificates on four flats before the end of the month. She's ringing down a list of local sparks.
You're up a ladder with gloves on. The call gets answered without you moving.
The agent is told you're Part P registered, that you do EICRs, and roughly what four flats would come to. Survey booked Tuesday 9am.
You read the text in the van. Four certificates, one customer, and she never rang the next one.
The first no-heat call comes while you're still scraping the windscreen.
Every one of them gets answered. No engaged tone, no ringing out, however many land at once.
Elderly and no-hot-water go to the front of the queue — your rule, not ours. The rest get real slots across the week.
You start your first job with the day already full and a list you didn't have to write.
We only sell you the next thing once the one before it is working. Every one of these is a problem you've already had this month.
You can't answer on the tools, and people don't leave messages. They ring the next number.
Every call answered, questions handled, job in your diary, details texted to you.
You send a price, hear nothing, and feel daft ringing them. Half go to whoever chased.
A polite nudge after three days, another after a week. You hear the second they reply.
Hundreds of good jobs and eleven Google reviews, because you never remember to ask.
A text the evening you finish, while they're still pleased. One tap and it's done.
Every boiler needs doing yearly and every certificate runs out. Nobody reminds them, so they ring someone else.
A reminder at eleven months, booked straight back in. Work you've already earned.
You're on page three for “emergency plumber” in your own town.
A proper website and Google listing — worth doing once you can answer every call it brings.
Tell us roughly how many calls you miss and what a job's worth to you. If the numbers don't stack up we'll say so, and you've lost twenty minutes. If they do, we'll have you running inside two weeks.
Setup price to be confirmed. For most trades one recovered job a month more than covers the £297.